The integration of the ESG (Environmental, Social and Governance) perspective into corporate events is increasingly crucial and demonstrates a commitment to building a more sustainable future
Recent studies indicate that the events industry is a major contributor to greenhouse gas emissions, with figures around 1.2 billion tons annually. Large-scale events, from concerts and conferences to sporting and entertainment events, contribute significantly to global carbon emissions.
For corporate events, large contributors tend to be the carbon impact of catered food and food waste, freight and logistics for transporting equipment and goods, and excessive energy consumption
Most environmental impacts of events fall under Scope 3 of the GHG Protocol:
Supply chain: The production of materials, food, beverages and other items used at the event, as well as the transportation of these materials to the venue, are considered Scope 3 emissions.
Participant travel: Emissions associated with participant travel, such as flights and private vehicle travel,also fall under Scope 3.
Waste: The disposal of waste generated at the event, even if carried out by a third-party company, can be counted under Vivo’s Scope 3, especially if the company has some control over the selection of suppliers
and waste management.
It would be beneficial to consider that adopting sustainable event management practices could help to significantly mitigate these impacts. Research by the Events Industry Council suggests that implementing sustainability in event planning could potentially lead to a reduction in costs of between 20 and 30 percent, as well as a reduction in waste of between 60 and 80 percent.
How does it work:
Avoid
Reduce
Replace
Offset
Most favoured option
Least favoured option
Avoid Carbon intensive activities and actions
Undertake activities with improved efficiency, reuse and reduction
Replace high carbon activities or sources with low carbon solutions
Offset or sequester emissions that cannot be eliminated by the above
Following the guidelines of the , strategies will focus on reducing emissions, followed by replacing high-carbon activities with low-carbon alternatives. As a final step, we also offer carbon offsetting through capture or removal projects.
Benefits of Neutral Events:
Alignment with society's expectations:
Growing awareness of environmental and social issues has led consumers, employees and investors to demand more sustainable companies and events
Improved brand reputation:
Companies that demonstrate a commitment to sustainability tend to have a more positive image and attract more engaged talent
Regulatory Compliance:
Stay ahead of evolving sustainability regulations and avoid potential penalties
Competitive Advantage:
Differentiate your brand in the marketplace
and attract a wider audience
Cost reduction:
Adopting sustainable practices, such as reducing waste and using recycled materials, can generate long-term savings
Attendee Engagement:
Sustainable events can provide a richer,
more memorable experience for attendees, strengthening a sense of community and commitment to the company
Contribution to the local economy:
Events, regardless of their nature, directly influence the environment, the economy and social well-being in the locations where they take place
Innovation and Creativity:
Sustainable practices drive innovation, encouraging the use of new technologies and creative solutions that can enhance event experiences and business operations.
